Are website directory links important?

We have all seen adverts on the Internet and arriving in our inbox advertising top ranking in the search engines for X amount of your hard earned cash. But can you encourage similar rankings without forking out? Over 80% of your web traffic will come from search engines, which begs the question where does the other 20% come from. Either directly typing in the URL or Directory links will make up the other 20%

Getting a listing in a directory provides visitors to the directory with a single page outline to your business. Getting the text right on this page can mean the difference between a click through to your website, or a competitor getting your business.

Business directories and Link directories are very important for increasing your traffic. With over 3'500 directories available, you can get a link to your website for free. We have found over 200 directories with a Google PageRank of 4 or above. Links to your website from high PageRank website are substantially more valuable.

Top tips for directory listings:

1. If you are on a limited budget opt for the Free listing. It may not get you click through but it will provide a valuable link to your website in the search engines.
2. Directories often use your "title" as a link to your website, to maximise your keywords saturation use a few keywords in your link text. e.g. "ClearInsite.co.uk" becomes "ClearInsite - Website Analysis, Design and Hosting".
3. Accurately choosing a category for your website to be listed in is valuable in ensuring you get quality traffic. There is no point in getting 1'000 visitors a day if only 2% of them are actually interested in what you are selling!

I hope these tips are useful, and help to get you into the search engines. ClearInsite offer a website directory submission service which will insert an ad into over 200 PageRank 4 website directories.

Till next time!

Dan